WHAT FOR

WHAT FOR is a luxury shoe brand, which creates chic and elegant collections, perfectly combining quality and originality. WHAT FOR is founded in 2008 in Asia by Stella Fashion Group (manufacturing group specializing in luxury shoes since 1982). WHAT FOR first store was born in Paris in the famous Marais district. The second shop opened a few months later in another famous area: the Saint Germain district . The brand is now sold in more than 500 places worldwide. WHAT FOR pays special attention to the quality of its products, creating top leather shoes. Two creative laboratories are present in Europe, one in Paris and the second in Venice. Their teams of international designers search every season for models which combine trend, comfort and elegance. Urban women with timeless elegance will recognize themselves in WHAT FOR.